Taking the time to focus your vision is so important your message. While we all have wonderful things to share, sometimes it can get lost in a cluttered webpage or improper branding. Ask yourself "when I think of myself/my business, what three words come to mind?" Then ask your close friends. When they think of who you are and what you do, what does that look like? For example, some of the words I got when I asked this question about TPA were classy, vibrant, informational, clean, happy, playful, inspiring, and motivating. Love that! (And I completely agree.)
Moving on from there, begin piecing together elements that feel right to you. Colors, fonts, shapes. If you're struggling to get started, create a pinboard to function as your branding mood board. Not only is this really fun, but it makes it easy to see what you're drawn to when you think of your brand. Then pair it down! If you could only pick three images to describe your brand visually, what would they look like?
Logos carry a lot of weight with them. They should be visually striking, not too complicated, and be able to work in a variety of environments (header of your page, business cards, on the screen of your phone...) It's tempting to type your name in a cute font and use that as your logo. While that can look good, it needs to have something that makes it unique and recognizable as your brand. This is where collaboration can be so helpful! Reach out to your graphic designer or illustrator friends. Email a calligrapher who's work you like on Etsy - see what they would charge to write your brand's name to function as your logo! They will naturally want you to give them credit on your page, which gives you the wonderful opportunity to share their amazing work, while making your brand look immensely professional with a custom logo. Perhaps there's an object or symbol you want incorporated. My fur-baby, Phoebe, is featured in my logo to reinforce the playful, curious nature that is TPA. I drew her silhouette in Illustrator, which you can watch tutorials to learn how to use the pen tool yourself, or you can reach out to someone else and ask them if they would be interested in doing it for you. Watercolor illustrations are also a gorgeous idea to incorporate - Taylor has some gorgeous florals in her paper goods, and would be a perfect person to ask to recreate some for your brand.
The most important part of your design is consistency. Pick three fonts or fewer (more than than that and things start looking a little cray!). Make all of the images in your posts the same width. Stick to a color palette in your page's design. Here's what my branding cheat sheet for TPA looks like... it has my logo in several different, but cohesive, formats, color palette, fonts, and design elements I can use when making imagery.