Each time a potential client inquires about my services (usually through email), I respond with a friendly welcome, an invitation to set up a meeting over Skype or over the phone, and a link to my services page so they can review my process, package, pricing, and availability in the meantime.
During our first meeting, I get to know the client, ask about what they’re looking for in the design of their brand and website, and answer any questions they might have.
If the potential client decides to move forward with the process, they reserve my services through a signed contract and a 50% deposit. A new element to this, is that I set up a project page for them on my website – this will act as a "home base" throughout the project for both of us, and everything I create for them will be downloadable from there. I also give them their homework, which is to work on a Pinterest board full of imagery that they're inspired by for their brand. By sending their homework a day or two after booking, my clients have plenty of time to work through the it before the signed contract gets to me in the mail and we begin designing.
WEEKS 1-2: BRAND DESIGN
I spend the first few days of every project by pulling together a mood board as a visual starting point for the brand. I use images from my clients’ Pinterest board that they set up specifically for the project as part of their homework, and I also bring in some other images that fit well with the overall aesthetic of the new brand. I provide my client with one revision in this stage.