One of my favorite things about designing brands and websites is that no two projects are ever the same. While the process may look similar, the challenge and joy is designing elements for each brand that make it distinctly authentic to who they are. Today's brand and website reveal for My Clean Living is no exception, and I'm excited to give you an inside look into the design process as well as reveal the final product!
My Clean Living is run by Sarah MacLean, a health coach and nurse who's on a quest for health and wellness – not just through nutrition, but in every aspect of her life. She loves nature and it's vibrancy, and we wanted this to be the backbone of her branding. Though you see her logo here in that beautiful autumn red, I provided it to her in all six of her brand colors for her to swap as she likes! She also wanted to be able to convey the holistic lifestyle she is looking to provide to herself and to her clients. It was a joy to combine her holistic journey to her love of nature through the creation of her sub-mark – the geometric tree. Wouldn't it make a perfect little stamp?
Sarah was wonderful to provide me so many of her personal photos that inspire her, and these spoke heavily into the end result. You can see several of her photos in the inspiration board I created for her. For me, these photos called to mind several organic, clean designs that I had spotted in the past, and also reminded me of the lively, vibrant paintings of Emily Jeffords.
The end result is a clean, cohesive logo that can be used as a whole or split into two, depending on Sarah's needs. It's organic and earthy, but also refreshing and light. I love the way this turned out (and it's always fun for me to get to do a little hand-lettering!). For Sarah's site, we put together a simple look and feel that could be easily changed to the many colors of Sarah's brand. It was so much fun to walk Sarah through the back-end of her site and show her how to upload new photos to her header and swap out her different brand colors. It was a joy for me to provide her so many options, and I'm excited to see her creativity shine through them!
"Working with Brittany was perfect, she was patient as I wrapped my mind around creating a "look" that encompassed me and the feeling I was hoping to give my readers and future clients. She came up with some amazing designs and was able to combine two of her original ideas into one logo that I absolutely LOVE! I love love love color and she had some amazing color palettes but again was so patient with me as I went back & forth on the colors that really resonated with me. Not only does Brittany do excellent work, she is a joy to work with and is...let me say it again...so patient with someone like myself who is new to the idea of creating a look and brand. Brittany also got my website started and showed me how I could customize it by adding my own pictures (I love photography and wanted my own work to be showcased) and managing a website. I have recommended her to several other people who are looking to create a brand and website for their own business and highly recommend working with her to you all!" – Sarah Maclean of My Clean Living
What do you think of the new My Clean Living branding and website?
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