It isn't every day that I'm asked to create a brand and website for a traveling writer, so when Nancy Powell asked me to design her blog months ago, I jumped at the opportunity! Nancy has been serving her local church on staff, and in the past year, she and her husband had the "crazy" (God-driven) idea to sell all they had and travel the country in an RV to serve people. She was looking to document her family's story on her blog, Have Heart, Will Travel, and it was due for a facelift!
During our initial consultation, Nancy told me she's a big fan of bright colors and worldly texture. She's passionate about missions, serving others, travel, and her family. We wanted these things to be easily communicated through her branding style. After our initial consultation, I created an inspiration board to make sure that Nancy and I were visually on the same page before I started work on the logo concepts. The final result is one of my favorite inspiration boards to date!
From there, I began coming up ideas for the logo. Nancy wanted to have an image that she could use apart from the logo as a visual marker for her brand, and of course it needed to evoke the idea of travel. After tossing many modes of transportation out the window, we eventually came upon the concept of a suitcase. It was more than perfect!
I also made Nancy a one-color version of her logo. She expressed an interest in having it printed on shirts and other merchandise down the road, and I knew giving her a one-color option would save her money in the end. I love how this alternate option turned out, and I'm excited to see how it pops up throughout the life of her blog.
After the logos were complete, we added in branding elements - like typefaces, colors, and patterns -and brought it all into Nancy's site. We transferred her previous blog over into Squarespace for a fresh, new feel. We kept the pages and the navigation very simple and straightforward, and I love the way it turned out. If you visit her site, you'll notice splashes of the custom patterns I created scattered throughout, and some custom social media icons that I created. I love how it all came together!
(While the website looks pretty in a screenshot, it's not the same as taking a look for yourself. Visit her blog to see more of the design details!)
"I had some idea of the feel I wanted for HHWT's logo, but I had no idea beyond that of how to make it happen. I appreciate Brittany's back and forth process so that, while I got a voice in what was happening, it was all balanced by her professional design skills. It was just what I wouldn't have known I needed. The whole experience was fun and smooth, not only because of the process, but because of the person Brittany is. I'm very grateful!" – Nancy of Have Heart, Will Travel
What do you think of the new Have Heart, Will Travel branding and website?